Privacy Policy

(last updated JUNE 2011)

Foot Traffic is committed to protecting your privacy. This Privacy Policy explains our information gathering and dissemination practices. Please contact Foot Traffic by clicking the link provided at the end of this Privacy Policy should you have any questions or concerns regarding this Privacy Policy.


We collect a limited amount of personal information from you in certain areas of the Foot Traffic website (the "Website"). The following is a description of what information is collected:

Personal Information. We do not collect personal information from you unless you provide it to us voluntarily and knowingly. Foot Traffic does not require that you register or provide information to generally view the Website. We collect personal information such as names, addresses, zip codes, and e-mail addresses voluntarily submitted. Any personal information you submit to Foot Traffic can be updated by editing your profile after logging into your personal account.

IP Addresses. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, web servers can identify your computer by its IP address. In addition, web servers may be able to identify the type of browser and/or type of computer you are using. Foot Traffic collects IP addresses and related information for the purposes of system administration, to assess the traffic to the Website and to maintain and improve the Website. We do not link IP addresses to your personally identifiable information. We can and will use IP addresses, however, to identify a user when we feel it is necessary to enforce compliance with these terms and conditions or to protect our service, the Website, customers or others.

Use Of Cookies. Cookies are small bits of information that some websites (including the Website) transfer to an individual's hard drive for research purposes. Foot Traffic uses cookies to analyze the traffic, such as total visitors and pages viewed on the Website, and make improvements based on the data we collect. Foot Traffic never saves passwords or credit card information in cookies. The use of cookies has become a standard in the industry, especially at websites. Most browsers are initially set up to accept cookies. You can usually set your browser to refuse cookies or indicate when a cookie is being sent. If you refuse cookies, you may not be able to use some of the functionality of the Website. The Website's advertisers and other partners may also use cookies in connection with the services and websites to which the Website links. Foot Traffic does not control these cookies.

Please be advised that if you disclose personally identifiable information or personally sensitive information data through Foot Traffic's public message boards, this information may be collected and used by others.


Foot Traffic collects the information described above via the Website. In the case of third party features such as advertising, co-branded areas or links to other websites, such third parties may also collect information. You should review the applicable privacy policies of these third parties before providing personally identifiable information. Foot Traffic is not responsible for any actions or policies of such third parties.


Foot Traffic does not exchange, lease or sell your name or e-mail address information. Foot Traffic does not provide, sell or make available its customer list, or any part or subset of its customer data, to any third parties. Data that we have about you is for Foot Traffic's use only. Foot Traffic will not "spam" you but may contact you on issues regarding the use of our services or with the delivery of promotional emails unless you unsubscribe to such materials.

Foot Traffic may, from time to time, share limited customer information with companies it hires to provide operational, marketing or advertising support, companies that help us distribute our products and services, or companies that provide products and services Foot Traffic wants to offer. The companies Foot Traffic chooses must satisfy our security and privacy requirements. Foot Traffic shares your information with these companies only if they agree to treat it confidentially and only if it is legally permissible to do so. Foot Traffic limits the information it provides these companies to what it reasonably believe they "need to know" in connection with their agreement with Foot Traffic, and Foot Traffic do not permit them to use our customer information for any purposes outside our oversight or control.

Sometimes a law, court order or other judicial or administrative process requires us to provide information to a government authority or party to a private lawsuit. Foot Traffic will provide the information that it in good faith believes is required to comply with the law, order or other process. Foot Traffic may also have to disclose certain information in court documents if is has to bring an action against you, for example, to collect a debt you owe Foot Traffic.


Except as described above, Foot Traffic will not knowingly disclose or authorize the disclosure of personal identifiable information (other than aggregate statistical information) to any third party without your consent unless (1) we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may have breached our Website Terms and Conditions or who may be causing injury to or interference with (either intentionally or unintentionally) Foot Traffic's rights or property, other Website users, or anyone else who could be harmed by such activities, or (2) we believe in good faith that the law requires it.


While you are using the Website, you may be linked or directed to other third party websites outside the Website that are beyond Foot Traffic's control. Each of these third parties may have a privacy policy different from that of Foot Traffic. Foot Traffic is not responsible for any actions or policies of such third parties. You should review the applicable privacy policies of these third party websites before providing personally identifiable information.


We are very concerned with the security of your personally identifiable information and take great care in providing secure transmission of your information from your computer to our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us.

Once we receive your information, we take appropriate steps that we believe are reasonable to protect the security of your data on our system, both internally and from outsiders, and to ensure the integrity of the data we collect. We use a combination of technological and policy methods to protect this data. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

You are responsible for maintaining the secrecy of your passwords and any account information. Please be aware that Foot Traffic will never ask you for your password in an unsolicited phone call or e-mail.


In accordance with the Children's Online Privacy Protection Act (COPPA), Foot Traffic will not knowingly collect or accept personally identifiable information from a child under the age of 13 without a parent's or guardian's prior consent. Foot Traffic will also allow the parent or guardian of a user under the age of 13 to review, update, change, delete or refuse to permit further collection of any and all information collected by the Website. A child's personally identifiable information will be treated with the same care and respect as an adult's information. To change, update, review, delete or refuse to permit further collection of your child's information, please send an e-mail to or send a letter via postal mail to: Foot Traffic, 6324 Brookside Plaza, P. O. Box 412895, Kansas City, Missouri 64141, Attn: Children's Privacy Information.


We may change this Privacy Policy from time to time and will post notices on the Website at the time of any material changes to this Privacy Policy. Your continued use of the Website following the posting of changes to these terms will mean you accept those changes.

If you have questions or concerns regarding Foot Traffic's Privacy Policy, please contact us immediately via email at